Brand Identity

 
  • The Jeremy Ebobisse "King Jebo" Monogram Shield is a minimalist and elegant application that plays with positive and negative space crafted by adjoining stylized letterforms culled from his initials to create poignant iconography.

  • The entirety of the design is one sinuous line symbolic of the never-ending movement of Ebobisse on the pitch. It is comprised of two key elements and then embellished with hidden form features.

  • The letter "J" leads the design to form an iconic football shield that belies a sense of tradition and respect, adorned with a bold crown in the form of a stylized "E." The union creates the basis of the emblem and bookends the initials of his given name — J.E.

    The advanced positioning of the "J" shield harkens to a football forward's positional playing style and Ebobisse's prominence in championing social activism.

    The vertical strokes employed in the stylized shield symbolize the striking movement towards the goal and the bold patriotism King Jebo represents in his advocacy.

    Deftly and subtly, the shield's lines and curves create four vertical pillars representing the four countries foundational to Jeremy's upbringing and diverse background: Madagascar (his mother), Cameroon (his father), France (his birthplace), and the United States — his home.

    All of the aforementioned elements are placed in perfect harmony of spacing and position, the way one would draw up a winning play.

    No movement is arbitrary; each stroke is illustrated with intent and purpose — a perfect synergy between person, player, position, and pixels.

 

Brand Identity Guideline